Switzerland — the most democratic country in the world. It’s easy to assume this would make for a population living in an equal and content state, where everyone is free to do and love in whatever way they prefer. This World Cup Swedish start-up Superblocks built a decentralized application (dApp) to show how this could be the case, making a good socio-political use case for blockchain technology.

It all begins with football

Tonight we are excited to see Sweden vs. Switzerland in the World cup. Aside from the game itself, a lot of people have been talking about this being the moment that ends all misconception of Sweden and Switzerland being the same country. How could they otherwise meet each other in a game?

Especially the tech world got a clear evidence of how badly this problem has been rooted when the Swedish flagship tech company Spotify was celebrated with a Swiss flag, as they were listed on the New York Stock Exchange just a few months ago.

Sweden — Switzerland mixup

Giving them more then a glance, the two countries are undoubtedly different. One of these differences, Swedish sports brand Björn Borg chose to pick up on in the campaign Marriage Unblocked. Powered by a Swiss same-sex couple they pointed at the fact that the right to walk down the isle with anyone you choose is not equal, not for Swiss couples.

Full Democracy

We shouldn’t let Switzerland carry this whole weight on their shoulders though, they are certainly not alone. As a matter of fact 87% of the worlds countries have this ban against equal rights to love — making Sweden the odd one allowing this since 2009. Switzerland does stand out though, with their strong brand as the democratic nation of the world emphasized by the Economist Intelligence Unit (EIU) rating the country a “full democracy” in 2016. Full democracy is undoubtedly one of the hardest definitions to make when discussing the state of a society and the rights held by its citizens.

Along with Swedish sports brand Björn Borg, we at Superblocks have created a way for any couple to walk down the isle on blockchain. The platform enables all couples to store their vows forever and get a certificate of their digital marriage. We are hoping one day these registrations will be acknowledged as the important statements of love that they truly are, by all religions and countries.

We’ll be making a separate post on how the technical part came together — stay tuned!

We say we superpower smart contracts. In this case we’ve superpowered how we can critique proactively the unequal right to state love. The role that blockchain plays is allowing you to store information forever, without the involvement of any third parties such as the state or religious institute. Superblocks wants to work for real, consistent and widespread democracy, equality and decentralization. This is just one of many use cases of how we can take small, individual steps towards the big heavy hinders that are blocking our free and democratic lives.

Important to highlight is that blockchain is also bringing to surface many discussions of social matters, those that sometimes stands back in this space, in favor of the praised, savvy, albeit rightfully so, technology.

“Blockchain is not just a technological revolution, it is primarily a socioeconomic revolution. Through its permissionless nature, blockchain can provide new perspectives and solutions to many of the new challenges that societies face today. Marriage Unblocked is a great example of how we can use technology to question how marriage is controlled and set up”

Thomas Backlund, founder of Superblocks, told the press. We want to see technology and social agendas as tools to bring out the best in one another. Marriage Unblocked is the perfect marriage between technology and ideology.

Attention and censoring

Since the launch of the platform, in conjunction with the opening game of the world cup, suitably between Russia and Saudi Arabia, we have seen 100+ articles worldwide on the campaign and reached over 50M people. All major tech media has written about the blockchain platform but the biggest article was in Mexico, which had 13M readers. We were also covered, as well as censored, in Russian media.

Media attention from all over the globe. Join our channels for more articles!

Numbers are great, feelings are better

Together we spurred a lot of debate on the matter. A picture of a same sex couple kissing created enough controversy to be blurred. But what about the greatest feeling — love? Yes, hundreds of proposals are being put on the chain as we speak. One of the most common questions we received was about the pioneers: who was the first brave couple to tie the digital knot? Would this article come together if I didn’t say that of course they were Swiss?

Swiss women pioneers as the first digitally married couple on blockchain.

See the Swiss couple Sybille and Alexandra tell their story and get a feel for just how important this matter is to them in this video! https://youtu.be/Kpt_DPeRWGw

Also visit the website and get married!